Faculty Research Incentive Sytems
in BUSiness Schools
This website complements the paper by Stremersch, Winer and Camacho (2021), published in the Journal of Marketing, 85(5), 1-21.
ALERT TO BUSINESS SCHOOLS:
Are you using the wrong metrics and overpaying faculty?
Faculty Research Incentives and Business School Health
BUSINESS SCHOOLS PROPERLY INCENTIVIZE RESEARCH FACULTY?
Today’s business schools consider academic research by their faculty as one of the main pillars in their business model and allocate a large part of their resources to it (e.g., faculty time, labs, research budgets). Yet, research across fields increasingly debates whether the academic research that business school professors conduct adds value to the business schools that employ them.
In this project, we addressed three key research questions:
1. Are research faculty in business schools properly incentivized (i.e., monitored and compensated) for their research task?
2. Does the production of a higher quantity and higher quality of research increase business school health?
3. How do different dimensions of the research task (i.e., research quantity and research (r- and q-) quality) influence other dimensions of business school health (e.g., teaching health, external support, and institutional integrity)?
"Business schools, on average, overweight number of publications in faculty evaluations and underweight creativity, literacy, relevance, and awards (in order of importance)."
"On average, research faculty feel insufficiently compensated while (associate) deans feel faculty are compensated too much for their research."
In this website we offer further analyses, results, and especially offer pragmatic tools that business schools, research faculty, doctoral schools, and PhD students can use to improve the practical importance of their research without sacrificing rigor or productivity.
Stremersch, Winer and Camacho (2021)
The paper offers the conceptual background to stimulate our thinking on how to best incentivize research faculty to maximize the potential of their research to contribute to business school health.
We want our paper to stimulate action. Therefore, we complement the paper with additional results, and pragmatic tools and information to stimulate action in this website.
SELECTED QUOTES FROM OUR
INTERVIEWS WITH (ASSOCIATE) DEANS
Feel free to reach out to us through the following e-mail address: