In this page, we offer additional insights, namely (i) slide decks, (ii) translational articles and media, and (ii) additional analyses (not in the paper).
April 2021: Journal of Marketing insights for scholars webinar. Summarizes the main findings and motivation.
March 2021: Slide deck for Journal of Marketing classroom insights. Summarizes the main findings. Useful for doctoral courses.
March 2021: Includes the main figures and tables from the paper, as well as some additional figures with main empirical results (survey responses and interview quotes).
Translational articles and media
Listen to Stefan Stremersch present our findings at the Journal of Marketing's "Webinar for Scholars" on April 28th 2021. The webinar had 300+ attendees listening to the live presentation followed by Q&A:
EFMD Global publishes blog post by Stefan on December 10th, 2021
Blog post in Times Higher Education on November 20th, 2021
Yahoo! Finance covers our research on August 18th, 2021
Our research covered by Poets & Quants on August 18th, 2021
AACSB Insights covers our research: "Rethinking the Research Model", June 23, 2021
Our research covered in the blog of the American Association for the Advancement of Science (AAAS), EurekAlert! in April 2021
Popular science news website Phys.org covers our research (April 2021)
Our research covered by Eurasia Review in April 2021
Journal of Marketing summarizes our research in a blog post in their website.
Press release by the Journal of Marketing about the paper, released on April 28th, 2021
Testing H1 with multivariate regression
Using a multivariate regression, rather than post-hoc tests with median split, to test H1. All key results remain.
Fisher-Hayter Post-Hoc Tests (H1)
Fisher-Hayter post-hoc tests used to test H1.