top of page


In this page, we offer additional insights, namely (i) slide decks, (ii) translational articles and media, and (ii) additional analyses (not in the paper).

Slide decks
JM Webinar for Scholars

April 2021: Journal of Marketing insights for scholars webinar. Summarizes the main findings and motivation.

JM Classroom Insights

March 2021: Slide deck for Journal of Marketing classroom insights. Summarizes the main findings. Useful for doctoral courses.

Support Materials

March 2021: Includes the main figures and tables from the paper, as well as some additional figures with main empirical results (survey responses and interview quotes).

Translational articles and media

Listen to Stefan Stremersch present our findings at the Journal of Marketing's "Webinar for Scholars" on April 28th 2021. The webinar had 300+ attendees listening to the live presentation followed by Q&A:

Media coverage: EFMD Global Blog

EFMD Global publishes blog post by Stefan on December 10th, 2021

Media coverage: Times Higher Education (blog)

Blog post in Times Higher Education on November 20th, 2021

Media coverage: Yahoo! Finance

Yahoo! Finance covers our research on August 18th, 2021

Media coverage: Poets & Quants

Our research covered by Poets & Quants on August 18th, 2021

Media coverage: AACSB Insights

AACSB Insights covers our research: "Rethinking the Research Model", June 23, 2021

Media coverage: EurekAlert (AAAS)

Our research covered in the blog of the American Association for the Advancement of Science (AAAS), EurekAlert! in April 2021

Media coverage:

Popular science news website covers our research (April 2021)

Media coverage: EurAsia Review

Our research covered by Eurasia Review in April 2021

JM Post April 28, 2021

Journal of Marketing summarizes our research in a blog post in their website.

Journal of Marketing Press Release

Press release by the Journal of Marketing about the paper, released on April 28th, 2021

Additional analyses
bottom of page