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Faculty Research Incentive Sytems
in BUSiness Schools
This website complements the paper by Stremersch, Winer and Camacho (2021), published in the Journal of Marketing, 85(5), 1-21.
In this page, we offer additional insights, namely (i) slide decks, (ii) translational articles and media, and (ii) additional analyses (not in the paper).
Translational articles and media
Listen to Stefan Stremersch present our findings at the Journal of Marketing's "Webinar for Scholars" on April 28th 2021. The webinar had 300+ attendees listening to the live presentation followed by Q&A:
Testing H1 with multivariate regression
Using a multivariate regression, rather than post-hoc tests with median split, to test H1. All key results remain.
Fisher-Hayter Post-Hoc Tests (H1)
Fisher-Hayter post-hoc tests used to test H1.
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