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FRISBUSS.com
Faculty Research Incentive Sytems
in BUSiness Schools
This website complements the paper by Stremersch, Winer and Camacho (2021), published in the Journal of Marketing, 85(5), 1-21.
ADDITIONAL INSIGHTS
In this page, we offer additional insights, namely (i) slide decks, (ii) translational articles and media, and (ii) additional analyses (not in the paper).
Slide decks
 April 2021: Journal of Marketing insights for scholars webinar. Summarizes the main findings and motivation. |  March 2021: Slide deck for Journal of Marketing classroom insights. Summarizes the main findings. Useful for doctoral courses. |  March 2021: Includes the main figures and tables from the paper, as well as some additional figures with main empirical results (survey responses and interview quotes). |
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Translational articles and media
Listen to Stefan Stremersch present our findings at the Journal of Marketing's "Webinar for Scholars" on April 28th 2021. The webinar had 300+ attendees listening to the live presentation followed by Q&A:
 EFMD Global publishes blog post by Stefan on December 10th, 2021 |  Blog post in Times Higher Education on November 20th, 2021 |  Yahoo! Finance covers our research on August 18th, 2021 |
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 Our research covered by Poets & Quants on August 18th, 2021 |  AACSB Insights covers our research: "Rethinking the Research Model", June 23, 2021 |  Our research covered in the blog of the American Association for the Advancement of Science (AAAS), EurekAlert! in April 2021 |
 Popular science news website Phys.org covers our research (April 2021) |  Our research covered by Eurasia Review in April 2021 |  Journal of Marketing summarizes our research in a blog post in their website. |
 Press release by the Journal of Marketing about the paper, released on April 28th, 2021 |
Additional analyses
Testing H1 with multivariate regression
Using a multivariate regression, rather than post-hoc tests with median split, to test H1. All key results remain.
Fisher-Hayter Post-Hoc Tests (H1)
Fisher-Hayter post-hoc tests used to test H1.
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